The City of Lincoln has begun an Entertainment Market Study of the hospitality, convention and entertainment business in Lincoln and Lancaster County. In January, members of the project team, headed by KPMG of St. Petersburg, Florida, toured facilities in Lincoln and met with members of an advisory committee established to assist in the study.
"With this study, we are examining what the Lincoln market can support and what our facility needs will be in order to stay competitive in the future," said Mayor Don Wesely. "We have had excellent participation from all the parties involved in the industry locally, and that cooperation is essential to the success of this study."
The project team also includes representatives of Sinclair Hille and Associates of Lincoln and Leo A Daly of Omaha. The study is being conducted in three phases: a market analysis, a strategic facilities assessment and a financial analysis. However, the study may stopped after the market analysis if it is determined that there is not sufficient demand to warrant facility changes or additions in Lincoln.
The $110,000 cost of the study is being shared by the City of Lincoln ($50,000), the Chamber of Commerce ($50,000) and the Downtown Lincoln Association ($10,000). If all three phases are conducted, a final report would be issued in April.
Members of the Entertainment Study Advisory Committee are
Kerry Eagan, Administrative Officer, Lancaster County Commission;
Mark Essman, Convention and Visitors Bureau;
Butch Hug, UNL Athletic Department;
Doug Kuhnel, Pershing Municipal Auditorium;
Polly McMullen, Downtown Lincoln Association;
Annette McRoy, Lincoln City Council;
Leon Meyer, Lancaster County Agricultural Society;
Jerry Shorney, City Parks and Recreation Department;
John Skold, State Fair Board;
Amy Tipton, Pershing Auditorium Advisory Board;
and Bob Vaughn, Lied Center for Performing Arts.