Ann Mari May, her husband Mayor Don Wesely, and Kathleen Mallatt, President of United Healthcare of the Midlands, today kicked off the "Sun Safe" campaign, an effort to keep children safe from sun exposure while enjoying outdoor activities. May is the Honorary Chair for the campaign. Other partners in the campaign are the Lincoln-Lancaster County Health Department, the American Cancer Society and the Lincoln Parks and Recreation Department.
"Skin cancer is the most common type of cancer in this country, and exposure to the sun is the single largest factor contributing to its development," said May. "Children are the most at risk, and by getting this message to kids now, we hope they will develop healthy sun habits that will last a lifetime."
The Mayor and his wife today presented "Sun Safe" kits to children at the "F" Street Recreation Center, 930 South 13th. The kits include a pinwheel and a sand pail filled with fun activities, certificates and sunscreen samples. United Healthcare is providing 3,000 kits to be given to children at local swimming pools and at the Health Departmentís summer food sites. The campaign targets children ages 6 through 12.
"This campaign to educate our children about the dangers of sun exposure is part of our Healthy Kids 2010 Initiative to improve the health of all Lincoln children," Mayor Wesely said. "This is an issue in which Ann Mari and I have a particular interest. I want to thank United Healthcare and our other partners for recognizing the importance of this effort."
To protect yourself and your children from the sun, health officials suggest using sunscreen with an SPF (sun protection factor) of at least 15; minimizing exposure to the sun between 10:00 a.m. and 4:00 p.m.; wearing light-colored protective clothing and a hat; and protecting the skin all year.