Mayor Don Wesely today vetoed Council approval of an oversized sign for Westfield Shoppingtown/Gateway because the 200-square-foot sign is twice the maximum sign size allowed by zoning.
The proposed 40-foot tall pole sign on “O” street was unanimously opposed by the Lincoln-Lancaster County Planning Commission and was initially rejected by the City Council at its meeting January 27. The City Council reconsidered and approved the sign February 3. The City-County Planning Department recommended denial of the sign.
“I believe the case has been made that this proposed oversized pole sign sets a poor precedent and is unfair to other businesses who have complied with the sign zoning rules,” said Wesely. “I believe a better solution can be found.”
Current zoning regulations allow one 40-foot tall pole sign with a maximum size of 100 square feet. Wesely said approval of a 200-square-foot sign may cause other shopping centers to seek larger comparable signs. “As the community noted during the billboard discussion, larger and bigger signs have an impact,” Wesely said.
Westfield/Gateway has indicated it plans a redevelopment at the mall and that new signage will not be needed until the East “O” Street widening project is completed. The Mayor expressed confidence that the shopping center and City officials can reach agreement on signs that comply with the zoning ordinance as part of the redevelopment.
This is Mayor Don Wesely’s twelfth veto.