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2013 Media Releases

September 5, 2013
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 402-441-7831
David Witty, Husker IMG Sport Marketing, 402-742-8622

Founding Partners Announced for Pinnacle Bank Arena

The West Haymarket Joint Public Agency (JPA) today announced that Bryan Health, the Nebraska Lottery and the Nebraska Office of Highway Safety are the initial Founding Partners for Pinnacle Bank Arena. The sponsorships, negotiated by Husker IMG Sports Marketing, will debut with the first concert, Michael Bublé on Friday, September 13.

"We appreciate the financial partnership of these three organizations in supporting the new Pinnacle Bank Arena," said Mayor Chris Beutler, Chair of the JPA. "Each of them has an important story to share with Nebraskans about how they are making the good life even better in our City and our State."

Bryan Health is the Founding Partner of the Bryan Health Zone on the main concourse on the north end of the Arena. The Zone will feature two concession areas, the Beat and the Pulse.

"Bryan Health believes the health of our region goes beyond extraordinary treatment and care," said Bob Ravenscroft, Vice President, Advancement and Chief Development Officer for Bryan Health. "A community is more vibrant and healthy with activities and venues where people can enjoy themselves. Bryan is proud that through our partnership with the City of Lincoln and Pinnacle Bank Arena, everyone who is part of our extended family - our patients and our team members - will enjoy themselves in this amazing new facility that celebrates athletics, the arts and community spirit."

The Nebraska Lottery is sponsoring the main concourse on the south end of the Arena. The Lottery Zone features a large banner at the top of the grand staircase and escalator, and those attending select non-Husker Arena events will be able to purchase Nebraska Lottery tickets.

"The Pinnacle Bank Arena is an amazing facility, and it will provide entertainment opportunities for all Nebraskans," said Jim Haynes, Nebraska Lottery Director. "The Nebraska Lottery is proud to be a Founding Partner with Husker IMG Sports Marketing in this new venture. We plan to bring the fun and excitement of the Lottery to Arena visitors while demonstrating how Lottery proceeds benefit communities across the State."

The Nebraska Office of Highway Safety is sponsoring several areas in the Arena, including the attached premium parking garage, the main concourse lobby adjacent to the garage and the main concourse on the east side of the Arena. These areas will focus on safety messages such as Click It or Ticket; You Drink and Drive, You Lose; Must Be 21; and Dial *55 or 911 to Report Drunk Drivers.

"The Pinnacle Bank Arena provides us with another opportunity to target an audience of nearly 900,000 individuals annually with messages that emphasize the State's most critical traffic safety issues that affect everyone," said Fred Zwonechek, Administrator, Nebraska Office of Highway Safety.

More information is available at

Bryan Health is a not-for-profit, locally owned provider of heart, vascular and cancer care, behavioral health services, rehabilitation, neuroscience, robotic surgery, women's and children's health, orthopedics, urology, nephrology, imaging, gastroenterology, wellness and health care education through the Bryan College of Health Sciences. Bryan is committed to the health of every community it serves, from the Capital City to the four corners of Nebraska and beyond.

The mission of the Nebraska Lottery is to generate proceeds for good causes while providing quality entertainment options to Nebraskans. Over $489 million has been raised for the Nebraska Lottery's beneficiary funds since the Lottery began in 1993. All 93 counties in Nebraska have benefitted from projects funded with these Nebraska Lottery proceeds.

The Nebraska Office of Highway Safety (NOHS) is responsible for developing and implementing effective strategies to reduce the State's traffic-related injury and fatality rates. These strategies may take the form of stand-alone projects, activities, and/or more comprehensive long-term programs. Both traditional and innovative strategies are encouraged and utilized to support the NOHS goals.

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Media Releases