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Mayor's Office

2015 Media Releases

November 19, 2015
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 402-441-7831
Jim Otto, Nebraska Retail Federation, 402-474-5255
Todd Ogden, Downtown Lincoln Association, 402-434-6906

Mayor Promotes Shopping Locally

Shop the Blocks is tonight, and Small Business Saturday is November 28.

Mayor Chris Beutler today encouraged residents to support local independently-owned businesses by participating in two upcoming events:

"The locally owned businesses make our City different than any other," Mayor Beutler said. "They help to create a unique sense of place that you will find nowhere else. And they inspire strong customer loyalty by offering exceptional service." The Mayor was joined by representatives of the Nebraska Retail Federation, the DLA, the Lincoln Independent Business Association, the Chamber of Commerce and other business leaders at a news conference today at Four Star Card and Gift Gallery, which has been at Old Cheney Center for 21 years. Beutler issued a proclamation encouraging residents to support small businesses and merchants throughout the year.

"We are experiencing an exciting and historic time in our growing City, and our small businesses continue to contribute to that economic vitality," Beutler said. "Small businesses create two-thirds of the net new jobs in our country. They generate half of the private gross domestic product and employ 55 percent of our nation's working population. And shopping locally matters. When you shop at a locally owned business, it's estimated that your dollar has three times the impact on your community as a dollar spent at national chains."

Small Business Saturday was started in 2010 by American Express, which offers promotions for shoppers and retailers. It is also supported by Women Impacting Public Policy (WIPP), a non-partisan small business advocate and operational arm of the Small Business Saturday Coalition. The Small Business Consumer Insights Survey reported that consumers spent an estimated $14.3 billion at independently-owned businesses on Small Business Saturday in 2014. More information is available at

Mayor's Office
Media Releases