Campaign Outreach Update
The City has been busy getting the word out. Lincoln’s community voices have been incorporated into program development from the very beginning though barrier and benefit research on Lincoln’s residents and businesses in September 2017, stakeholder meetings, brand and messaging focus groups, and collaboration with cultural centers. Here are some ways we are reaching the community:
The City has reached out directly to business owners and residents. A direct mailing to Lincoln’s 10,388 commercial organizations occurred in January - this included a letter to owners from Donna Garden, Assistant Director of Public Works & Utilities, and an FAQ on corrugated cardboard. A corrugated cardboard disposal ban alert has been incorporated into the Lincoln Water System billing cycles for February and March. Additionally, the Waste Reduction and Recycling Guide has been inserted into “Community News”, a publication distributed to nearly 25,000 elementary school households on March 1.
Presentations, Events and e-Outreach
The City began meeting with and making presentations about the upcoming corrugated cardboard disposal ban to residential and commercial groups in September 2017.
These presentations have included:
- Stakeholder meetings with Lincoln’s garbage and recycling collectors, multifamily housing owners and garbage / recycling collectors, construction & demolition contractors and garbage / recycling collectors.
- Campaign work groups representing businesses, residents and special interest groups: Commercial recycling work group, Residential recycling work group and Recycle Lincoln Ambassadors.
- Surveys at the Center for People in Need and the Haymarket
- Focus group discussions at the Asian Community and Cultural Center, Aging Partners, with neighborhood associations, and with non recycling residents.
- Several local residential and commercial groups, including Sertoma, the Mayor’s Environmental Task Force, International Facilities Management Association, and the Neighborworks Semi-annual meeting.
- The City has been making use of digital communications and sharing alerts about the corrugated cardboard ban with the Lincoln Chamber of Commerce.
More presentations are being scheduled with residential and commercial groups throughout the next several months, including the the Asian Community and Cultural Center, the Mayor’s Environmental Task Force, Lincoln Commission on Human Rights conference, the Apartment Association of Nebraska, the Home and Garden Show, the Real Estate Owners & Managers Association (REOMA), the Rotary Club and more! In the near future, presentations will be recorded so that any organization can view them online.
Collaboration with Lincoln’s Garbage and Recycling Collectors
The City has coordinated with Lincoln’s garbage and recycling collectors have coordinated with each other to reach their customers through group meetings, one-on-one meetings, phone calls and email. Collectors were provided with customizable corrugated cardboard ban bill stuffers for their residential and commercial customers. Additional materials have been provided to collectors or are in the works, including “no cardboard” toter stickers, recycling guidelines by material, informational postcards, recycling contamination Post-Its, “no cardboard” Post-Its and social media content and graphics. These materials are available as an electronic toolkit.
Billboards (1240 N 48th and 9th & Highway 2) and bus wraps starting running in early January. Print ads (online and print) are going out in February and will continue through the next few months in publications including the Lincoln Journal Star, Lincoln Chamber of Commerce e-newsletter, and Strictly Business. Throughout December 2017, KZUM shared a cardboard ban PSA with listeners.
The 30-second campaign video, “Play by Play” has been running on local TV since mid-January and is active on the City’s recycling website and social media. Additional videos include a Commercial Recycling How-To with Assurity, Recycling Coach Takes It to the Bin, and Community Voices, and a Lunch-n-Learn event for Multifamily Housing owners.
One-on-one Assistance for Businesses
In December 2017, advisory services with companies that need assistance setting up a recycling program began. We are in the process of assisting a private grade school, a utility company, a multifamily housing company and college student dorms for a local university. Are you, or do you know, an organization who needs assistance? Apply here.
An Improved Website for Lincoln’s Residents and Businesses
The City’s recycling webpage, recycle.lincoln.ne.gov, has been infused with new and improved resources for you. The City is here to help Lincoln and Lancaster County's commercial sector prepare for the corrugated cardboard disposal ban. Check out the many new resources available to your business including sector-specific recycling fact sheets, recycling grants, an online recycling self-assessment, a waste diversion rate calculator, multilingual materials and more! Already recycling? Get City-wide recognition for your efforts by applying to the Recycle Lincoln Leadership Recognition program.
Residents now have access to materials to help them recycle. Recycling is an individual effort that results in large scale benefits for our City and planet. Head to the City’s recycling website to check out a corrugated cardboard FAQ, download a free recycling guide, view a map of public recycling drop-off sites, or learn how to recycle in your apartment. The Recycle Coach app for Lincoln will soon launch.
Social Media Presence
The Recycle Lincoln social media campaign started in January and will continue with posts several days a week, every week through the next several months. These posts will alert Lincoln’s residents and businesses to upcoming events and recycling opportunities. Share posts and tweets from the City’s Recycling Facebook page (@LincolnRecycles) and Twitter hashtag (#TakeItToTheBin).