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Mayor's Office

2010 Media Releases

November 18, 2010
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 402-441-7831

Mayor Promotes "Small Business Saturday"

Mayor Chris Beutler today encouraged area residents to shop at local retailers on Saturday, November 27 as part of the first "Small Business Saturday," a national campaign to spur business for smaller merchants. The Mayor was joined by representatives of the Lincoln Chamber of Commerce, the Nebraska Retail Federation, the Downtown Lincoln Association, the Lincoln Independent Business Association and local retailers at a kickoff event at Schaefer's TV and Appliance Center, a locally-owned business in operation since 1946.

"Thanksgiving is closely followed by two of the biggest shopping days of the year — Black Friday and Cyber Monday," said Mayor Beutler. "Small Business Saturday is a way to remind shoppers of the benefits of buying from locally-owned stores. These retailers not only add character to our community, they also are a key part of our economy. I call on every shopper to make at least one purchase at a locally-owned retailer on November 27th to support our home-grown business community."

For every $100 spent at local small businesses, $68 returns to the community, according to Civic Economics, an economic analysis consulting firm. Mayor Beutler also cited three statistics from the U.S. Small Business Administration:

The idea for Small Business Saturday came from American Express, and the campaign was kicked off November 8 in New York City. American Express is promoting the campaign through Facebook and Twitter with links at

Mayor's Office
Media Releases