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2011 Media Releases

October 4, 2011
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 402-441-7831
Eileen McComb, Benjamin Moore, 201-949-6620
Esther Perman, VP+C, 212-966-3659, x 207

Friendship Home to Receive Free Color Makeover

Mayor supported nominated agency's nomination for "Color Care Across America"

Mayor Chris Beutler today announced that Friendship Home, a local domestic shelter, will receive a free interior paint color makeover November 6 and 7 courtesy of Benjamin Moore Paints' "Color Care Across America" campaign. Friendship Home's nomination was supported by Mayor Beutler. It was one of 51 shelters chosen by the United States Conference of Mayors (USCM) through a competitive process to receive the makeover.

"Friendship Home does an excellent job of providing services for women and children who are victims of domestic violence," said Mayor Beutler. "A fresh coat of uplifting color will provide an emotional boost for those who depend on the Friendship Home for the vital shelter and support the agency provides."

Benjamin Moore Paints has spearheaded the nationwide initiative with the USCM and the Painting & Decorating Contractors of America. The goal is to give color makeovers to one shelter in each state plus one in Washington, DC, all within a 50-day period.

"We are thrilled to have been chosen for the Color Care initiative and we extend our most heartfelt thanks to Mayor Beutler and Benjamin Moore Paints for their caring and generosity," said Jane Cogan, Friendship Home Program Director. "The bright colors will help bring about an increasingly warm and welcoming environment that will make a big difference in the lives of the women and children we serve."

Benjamin Moore Director Carl Minchew said the program was inspired in part by President Obama's call to service and by the growing ranks of the homeless. He said the program's goal is to bring attention to the issues of homelessness and domestic abuse while helping to improve the living environments for those who seek the basic human need of having a roof over their heads. "It reflects the importance of forging partnerships between private enterprise and public service to find solutions for the kinds of issues that government no longer can afford to cope with alone," he said.

"The nation's mayors are the first to understand the hardships facing families today and have made reducing homelessness one of their top priorities," said Tom Cochran, CEO and Executive Director of USCM. "With the failure of the national economy to rebound and the dwindling resources on the ground, many people are out of work, homeless and must turn to these shelters for help. That's why we are pleased to be part of this Benjamin Moore program."

Friendship Home exists to support, shelter and advocate for women and children who are victims of domestic violence by providing safe, confidential emergency shelter and transitional shelter to rebuild lives free from fear. The organization also provides an array of crisis intervention services, case management and emotional support to women and children in shelter and those who are awaiting shelter. More information on Friendship Home is available at

Mayor's Office
Media Releases