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Mayor's Office

2012 Media Releases

November 14, 2012
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 402-441-7831
Todd Ogden, Downtown Lincoln Assoc., 402-434-6906
Jim Otto, Nebraska Retail Federation, 402-474-5255

Mayor Promotes "Shop the Blocks" and "Small Business Saturday"

Mayor Chris Beutler today encouraged shoppers to support locally-owned businesses over the holidays, and he gave his support to two upcoming promotions:

The Mayor was joined by representatives of the DLA, the Nebraska Retail Federation, the Chamber of Commerce, the Lincoln Independent Business Association and local retailers at a news conference at Dietze Music, which opened its downtown store in 1927.

"Dietze is a great example of a local business that has created jobs, boosted our local economy and contributed to downtown Lincoln's success for many years," Mayor Beutler said. "The Small Business Administration tells us that small businesses like Dietze have generated 64 percent of net new jobs over the past 15 years. Shop the Blocks and Small Business Saturday remind us of the importance of supporting our locally-owned businesses during the holiday shopping season and all year."

DLA's first Shop the Blocks event was in November 2011. Todd Ogden, DLA's Marketing Director, said the semi-annual events have attracted more than 1,000 shoppers to downtown and produced $100,000 in sales for the businesses participating.

The Shop the Blocks Holiday Celebration will feature 20 stores offering discounts as well as appetizers and desserts from local restaurants and caterers. To participate, shoppers check in at The Single Barrel, 10th and "P" streets between 5 and 8 p.m. to pick up or purchase all-access passes. The passes are $10 at the door or $7 in advance online at The passes are good for discounts, food and access to chauffeured limousine service and the after party. Pass holders also are eligible to win prizes, which will be awarded at the after party.

American Express is promoting Small Business Saturday - which falls between "Black Friday" and "Cyber Monday" - at The company will give a $25 statement credit to 100,000 American Express cardmembers who register their cards and use them November 24 at any locally-owned, independent small business that accepts American Express. Registration begins Sunday, November 18 at Qualifying small business owners can receive free online advertising and marketing materials.

According to American Express, more than 100 million people participated in Small Business Saturday in 2011. More than 500,000 small business owners used resources from 75 sponsoring corporations for promotion, including 15,000 that received free Facebook advertising. More than 2.7 million Facebook users "liked" the Small Business Saturday page in 2011 compared to 1.2 million in 2010.

Mayor's Office
Media Releases